ELEVATING
NFL TALENT
A full-service athlete management agency built on strategy, integrity, and an unwavering commitment to our clients' success.
COMPREHENSIVE
CLIENT SERVICES
Every aspect of an athlete's career and life, managed with precision and personal attention.
Contract Negotiations
Strategic, data-driven contract negotiation to maximize value. We leverage deep market knowledge and relationships to secure the best possible outcomes for our clients at every stage of their career.
Marketing & Brand
Building authentic, lasting brands that transcend the game. From endorsement deals to digital presence and media training, we craft marketing strategies that amplify our clients' unique stories and value.
Business Management
Comprehensive lifestyle management, concierge services, and business support designed to simplify our clients' lives. From paying bills and coordinating logistics to reservations and daily needs, we ensure everything off the field runs seamlessly.
Philanthropy & Legacy
Guiding athletes in creating meaningful impact through charitable foundations, community engagement, and legacy-building initiatives that extend their influence far beyond the playing field.
FARREN
BENJAMIN
With over a decade of experience in athlete representation and sports business, Farren Benjamin launched FarrWest Management in July 2024 — a full-service NFL agency rooted in a deep passion for supporting athletes both on and off the field.
As a former USC track and field athlete who has worked across some of the industry's leading sports, media, and technology organizations, Farren brings firsthand understanding of the athlete experience combined with elite-level business and marketing expertise. Farren is committed to helping clients navigate their careers with confidence, strategic guidance, and long-term success.
We believe in building careers, not just closing deals. Every decision we make is guided by what's best for the athlete — today, tomorrow, and long after the final whistle.
LET'S BUILD
SOMETHING GREAT
Whether you're an athlete looking for representation or a brand seeking partnership, we'd love to hear from you.
Location
Beverly Hills, California
Full-service NFL agency. Elevating careers and visions.